Project Overview
Redesign of a complex SaaS application dashboard to improve usability, data visualization, and overall user satisfaction for a B2B tech company.
Challenges
- Simplifying a dense amount of information into an easy-to-understand interface.
- Catering to diverse user roles with varying needs.
- Maintaining brand consistency while introducing a modern look and feel.
Solutions Delivered
- Conducted user research and A/B testing to inform design decisions.
- Implemented a modular card-based layout with customizable widgets.
- Developed a comprehensive design system for future scalability.